Power Forward: Making Deals & Leveraging Parent Connections

Why Parent Connections Matter

At BGSF, we believe in Powering Forward by building meaningful relationships that drive success. Leveraging parent networks can open doors to new business opportunities, aligning with our GIIFTS values—Growth, Integrity, Innovation, Fun, Teamwork, and Service. Parents often share common experiences, trust each other’s recommendations, and have access to professional circles that may be valuable for strategic partnerships.

Best Practices for Leveraging Parent Connections

Be Authentic (Integrity & Fun) – Approach conversations naturally. Building genuine relationships leads to organic business opportunities.
Identify Shared Interests (Teamwork) – Find common ground beyond business, such as school events, extracurricular activities, or mutual friends.
Listen First (Service) – Understand their professional background and challenges before introducing business-related topics.
Offer Value (Innovation) – Share helpful insights, connections, or resources before seeking opportunities for yourself.
Know Your Ask (Growth) – Have a clear idea of how they can help, whether it’s an introduction, partnership, or collaboration.
Respect Boundaries (Integrity) – Not every connection will lead to business. Prioritize relationships over transactions.
Follow Up (Growth & Teamwork) – Stay engaged through casual check-ins, not just when you need something.

Conversation Starters

At school events: "I heard you work in [industry]. I’d love to hear more about what you do."
During drop-off/pick-up: "I’ve been looking to connect with professionals in [industry]. Do you know anyone I should talk to?"
At sports or extracurriculars: "It’s great seeing the kids play together! By the way, I’m working on [business initiative]—if you ever come across someone in [relevant industry], I’d love an intro."
Through mutual friends: "I noticed we have a lot of shared connections. How do you know [mutual contact]?"

Tactful Ways to Make the Ask

For introductions: "I see you’re connected with [name]—would you feel comfortable introducing me?"
For business opportunities: "Our company is expanding into [area]. If you know anyone who could benefit from our services, I’d love to connect!"
For partnerships: "I think there’s a great opportunity for collaboration between our companies. Would you be open to a quick chat?"

Follow-Up & Relationship Building

Express Gratitude (Service & Integrity) – Send a thank-you message after any introduction or helpful conversation.
Stay Top-of-Mind (Teamwork & Fun) – Engage through social media, send occasional check-ins, or invite them to relevant events.
Offer Help in Return (Growth & Innovation) – Reciprocity strengthens relationships and makes future asks more natural.

By embracing the Power Forward mindset and aligning with our GIIFTS values, we can create a strong network that supports both personal and professional growth. Happy networking!

💬 Emily Burroughs Testimonial:

"Some of my most impactful business connections started with casual conversations at my daughter’s school events. One chat turned into a partnership with the Girl Scouts where we were able to bring in incredible speakers. Another led to a business collaboration that continues to thrive—all because we asked each other, 'What do you do, and how can we support one another?'

This world is small. You never know who you’re talking to or how a simple, authentic connection can grow into something meaningful—for your family, your community, and your career."

About the Working Parents & Allies Connect Group

BGSF’s Working Parents & Allies Connect Group is a supportive community that brings together employees who are navigating the unique challenges and joys of parenting while growing their careers. Through shared resources, storytelling, and connection, the group empowers parents to thrive both personally and professionally—fostering a culture of empathy, flexibility, and collaboration across our organization.