In 2025, property managers face a unique opportunity to redefine resident retention. According to the National Apartment Association, 72% of young renters aged 22-35 value connections with their neighbors, indicating the importance of community in resident satisfaction. Additionally, residents are willing to pay up to $200 more to stay in a community where their friends live, highlighting the value of community connections.
So, how can property managers turn buildings into vibrant, welcoming homes? Here’s your blueprint for fostering a positive multifamily community.
8 Tips to Build a Thriving Community and Improve Resident Retention
Prioritize Communication
Your residents are your customers. Clear, consistent communication is the foundation of resident satisfaction. Open communication builds trust, whether it’s sharing updates on maintenance, sending reminders for community events, or addressing concerns promptly.
Pro Tip: Implement a user-friendly resident portal or mobile app for seamless communication. Ensure residents can easily submit requests, check updates, and get in touch with management anytime.
Elevate the Maintenance Experience
Did you know maintenance satisfaction is a top driver of resident happiness? Inconsistent or delayed responses can lead to frustration. Proactive maintenance schedules and quick response times can make all the difference.
Pro Tip: Partner with skilled professionals through BGSF, such as HVAC-certified technicians or groundskeepers, to maintain year-round property standards. You can also use smart technology to track and prioritize maintenance requests efficiently.
Leverage Technology
Tech isn’t just a trend—it’s the new standard in multifamily living. Smart locks, automated lighting, and app-controlled thermostats can transform the resident experience. Beyond convenience, technology enhances security and sustainability.
Pro Tip: Invest in PropTech solutions to upgrade your property. Highlight these features in your leasing tours to appeal to tech-savvy residents. Need PropTech support? BGSF has you covered!
Create Community Events
Residents crave connection. Hosting events that cater to their interests fosters a sense of belonging. From fitness classes to food truck evenings, personalized events can turn neighbors into friends.
Pro Tip: Survey residents to identify their preferences. Use the insights to plan engaging activities and consider partnerships with local businesses for unique event offerings.
Enhance Amenities Thoughtfully
Modern residents expect more than a pool or gym. Think coworking spaces for remote workers, pet-friendly amenities for animal lovers, or package lockers for stress-free deliveries. Amenities should reflect the lifestyle of your community.
Pro Tip: Analyze resident demographics and invest in relevant upgrades. Offer virtual tours to showcase these amenities to prospective residents.
Train and Empower Your Team
Your property management team is the face of your community. A well-trained, approachable staff can elevate the resident experience exponentially.
Pro Tip: Use BGSF's staffing services to find professionals who align with your community’s culture. Regularly train your team on conflict resolution, technology, and customer service.
Collect and Act on Feedback
Resident feedback is gold. It not only highlights areas for improvement but also shows residents you care about their opinions. Use surveys, suggestion boxes, or app-based feedback tools to gauge satisfaction.
Pro Tip: Send quarterly surveys and host “town hall” meetings. Act on the feedback you receive to demonstrate your commitment to improvement.
Green Initiatives and Sustainability
Residents today value sustainability. Offering recycling programs, energy-efficient appliances, or community gardens reflects your commitment to the environment.
Pro Tip: Highlight your eco-friendly initiatives during tours and marketing campaigns. It’s a great way to attract environmentally conscious residents.
Build Community, Reap Rewards
Striving to improve resident retention isn’t just good practice—it’s good business. Happy residents are more likely to renew leases, refer friends, and leave positive reviews. As you step into 2025, let these strategies guide you in creating a thriving, satisfied community.
Ready to elevate your property management game? Let BGSF help you find the right professionals to make it happen. Together, we’ll build more than apartments—we’ll build homes. Contact us today!
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