Okay, so you finally received a call for an interview; now what? I recommend you find out as much about the company from any public relations publications. No one cares if you can regurgitate a 1990’s mission statement or whatever else shows up on the first page of a company website. A more impressive approach is to read up on a recent acquisition or presentation given at a Zoom conference.
Here is why this is important: You sit down for an interview and the person asks, “What do you know about our company?”
First of all, it’s a vague question, which means you could go down a rabbit hole the interviewer couldn’t care less about. Rather, since you’ve done some research, you can say, “I read about your company’s recent acquisition from nine months ago that’s expected to increase your company’s sales by 20%, how’s that going?”
Now you’ve just placed what can be an ambiguous question back in the lap of the interviewer and they are talking about the original question rather than you.